The Effect of Web Accessibility and Usability on User Preference and Search Engine Ranking
نویسنده
چکیده
With the increase need of using the Internet in most domains, and the increasing number of users whom use it, the need of accessible and usable sites also increased for both users with or without disabilities. Also, due to the high competitive rivalry between search engines in ranking results and disparity of ranking techniques, webmasters should know about search engine guidelines related to them. In this paper we evaluated accessibility, usability, and search issues for the most 10 popular web sites in three different Arab countries (Egypt, Saudi Arabia, and Jordan). A total of 30 websites evaluated using Sort Site tool, to find the effect of web accessibility and usability on user preference and search engine ranking. The results showed that there is a strong relationship between these issues. Therefore, webmasters should apply: accessibility, usability, and webmaster search guidelines.
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